As a storyteller, your job is to be an asshole. To the characters, and by proxy, to the readers themselves. Yours is the vibe of the cult leader – you give a little love, then you punish. A little love… then you punish again.
So cruel. What a jerk.
You’re the real antagonist.
So, act like it.

Chuck Wendig, from his book 30 Days in the Word Mines (via the960writers)

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